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Messgrössen im Social Web | heiko ditges

Messgrössen im Social Web

Posted by Heiko Ditges on Mai 23, 2009 at 6:02 pm.

… ist immer ein schwieriges Thema. Wie lassen sich Erfolge im Social Web messen? Im klassischen Online Marketing haben wir unterschiedliche Währungen, die belegen, ob und wann eine Kampagne erfolgreich ist. Bekannte Währungen sind z.B. Unique Visitors, Page Impressions oder die Click Through Rate.

Anhand welcher Messgrössen lassen sich jedoch Aktivitäten im Social Web messen?
Nun, wir können die unterschiedlichsten Social Media Tools bedienen, die, jedes für sich gesehen, andere Kenngrössen liefern. Ich werde künftig die verschiedensten Social Media Tools kontinuierlich aufgreifen und die damit jeweils zur Verfügung stehenden Kenngrössen auflisten. Angereichert mit Informationen, wie man im Social Web Erfolge messen kann.

Den Anfang macht twitter – sowieso gerade in allen Medien.

Welche Kengrössen gibt es bei Social Networks, erklärt am Beispiel von facebook

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